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Send Text Messages Directly from Microsoft Dynamics 365

Written by TrellisPoint Marketing | Jun 28, 2023 5:29:42 PM

In today's fast-paced business environment, it's more important than ever to be able to communicate with customers quickly and efficiently. One way to do this is by sending text messages (SMS), which are an increasingly popular communication channel for businesses to connect with their customers. By using Microsoft Dynamics 365 Sales, companies can now leverage the power of text messaging to improve customer engagement and drive sales.

So, what are the benefits of sending text messages using Microsoft Dynamics 365?

  1. Instant Communication: Text messages are delivered instantly, making them a great way to get in touch with customers quickly and efficiently. This is especially important when dealing with time-sensitive issues such as appointment reminders, service notifications, or urgent requests.

  2. High Open Rates: Text messages have a high open rate, with over 98% of messages being read within minutes of being received. This means that businesses can be confident that their messages are being seen and acted upon by their customers.

  3. Personalized Messaging: Microsoft Dynamics 365 allows businesses to send personalized text messages to their customers, which can help build stronger relationships and increase customer loyalty. For example, businesses can send targeted messages based on a customer's past interactions with their company, such as a reminder about a sale on a product they've previously purchased.

  4. Increased Efficiency: Text messaging can help businesses reduce the time and resources required to communicate with customers. Instead of spending time making phone calls or sending emails, businesses can quickly send text messages and receive responses in real-time, allowing them to focus on other important tasks.

  5. Better Customer Engagement: By leveraging text messaging, businesses can engage with customers in a more meaningful way. This can help build trust and loyalty, leading to increased customer satisfaction and repeat business.

To send text messages from Microsoft Dynamics 365, businesses need to work with an SMS provider. This is because SMS providers offer the infrastructure and technology needed to deliver messages to customers' mobile devices.

Currently, the following providers are supported in Microsoft Dynamics 365 :

  • Infobip
  • LINK Mobility
  • Telesign
  • Twilio

Here are a few reasons why businesses need an SMS provider to send text messages:

  1. Compliance: SMS providers ensure that messages are sent in compliance with legal regulations and industry standards. This includes things like obtaining the necessary consent from customers before sending them messages and ensuring that messages include opt-out instructions.

  2. Delivery: SMS providers offer the infrastructure needed to ensure that messages are delivered quickly and reliably. They have relationships with mobile carriers and use advanced technology to route messages to the appropriate destination.

  3. Scalability: SMS providers can scale their services to meet the needs of businesses of all sizes. Whether a business needs to send a few messages or millions of messages, an SMS provider can handle the volume.

  4. Reporting: SMS providers offer reporting tools that allow businesses to track message delivery and engagement rates. This information can help businesses optimize their messaging strategy over time.

  5. Security: SMS providers implement security measures to protect sensitive customer data and prevent unauthorized access to messaging systems.

Sending text messages using Microsoft Dynamics 365 can help businesses improve customer engagement, increase efficiency, and drive sales. By leveraging the power of text messaging, businesses can stay connected with their customers and provide them with a personalized and efficient communication experience.

 

If you would like more information about how your team can setup and use the SMS capabilities of Microsoft Dynamics 365, contact us today!