Most organizations already have a CRM system… yet sales teams still struggle with the same daily frustrations: manual entry, inconsistent processes, disconnected tools, and incomplete data. The technology is there, but it’s not doing the heavy lifting.

TrellisPoint created the term “Ungrowth” to describe the unique challenges companies face when growing pains start causing serious issues. Common terms like tech debt or inefficiency don’t fully capture this struggle. Many companies sense something is wrong—shown by their performance indicators—but can’t pinpoint the issue or where to start fixing it.

AI is now essential for businesses to stay competitive. Companies using AI, especially tools like Copilot, are seeing improvements in efficiency, customer engagement, and agility, giving them an advantage over those who haven't adopted AI yet.