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Rivka Jenken Exclusively for TrellisPoint

Rivka Jenken is a freelance writer and blogger specializing in tech and business topics. Rivka is particularly interested in evolving digital tech, and how these intersect with business needs and the people involved. When she is not busy working on her latest piece, you can find Rivka reading the latest tech news and blog posts online.

How CRM Tools Can Boost Employee Engagement

Can employee engagement improve with CRM tools? Research from Fortune Business Insights predict the global CRM market to be worth $145.69 billion by 2029. Customer Relationship Management (CRM) tools help businesses manage, organize, and monitor business operations to boost customer satisfaction. Expert analysis indicates a decline in CRM adoption compared to 2019; increasing use of advanced techs such as the Internet of Things, AI, and big data is projected to drive CRM software demand.

While these tools continue to evolve alongside developing technologies, the employees who use them are just as crucial to your business’s growth. Moreover, employee engagement is now one of the most critical factors in business success. A feature on employee engagement by LHH highlights how employers who struggle to keep their employees from leaving often turn to increasing employee compensation to get them to stay. While pay raises are undoubtedly significant, engagement is a strong driver of employee loyalty. Engaged employees are defined by their energy, confidence, and positivity towards the job. Today, we’ll go over some of the ways CRM tools can influence employee engagement:

Boost Employee Engagement by Reducing Workload

CRM tools are mainly focused on customer data, so a product that can efficiently handle all this data will let employees reduce workload and avoid mundane tasks, allowing them to allocate their resources for more valuable and fulfilling work. Insights from TechTarget on the latest CRM automation highlight a humanized way of engagement by making sure bots provide tailored information to customers, then pair them with a live human employee for more complex inquiries. This prevents customer interactions from being too virtual and ensuring employees come into the picture only when necessary. Having customer data consolidated using CRM tools also means employees will have an easier time getting to the information they need regarding specific customers, so they can be more productive in related work tasks.

Boost Employee Confidence

Nowadays, most CRM tools can be integrated with other features to provide more functions throughout a business. This way, the technology helps not only with handling customer data and interactions but internal operations among business employees as well. In a past TrellisPoint post on ‘7 Steps to a Successful CRM Implementation’, we highlighted the range of such tools, including project management and collaboration. Using CRM-based solutions to encourage teams to work together better can boost confidence and a sense of belonging. In the long run, this positively impacts employee productivity as well, as they are able to collaborate and manage important data on a comprehensive platform.

Improve Customer Feedback

Customers today expect personalized approaches from businesses instead of being generalized as part of a statistic. The implementation of CRM tools helps companies modify strategies based on customer behavior and preferences, allowing employees to perform better and meet customer expectations. An Entrepreneur feature on owning customer data emphasizes the importance of drawing valuable insights from consolidated data to retain existing customer loyalty, while reaching new target markets. This benefits employees as it means they can approach customers who are more positive towards the business, eliminating feelings of frustration or mistreatment in their work and, ultimately, allowing them to work better towards long-term business success and competitive market advantage.

At the end of the day, your CRM solution should efficiently bridge technology, people, and your business to reach an end goal of success. Investing in maintaining CRM for your business using professional support services like TrellisPoint can help ensure your CRM tools are always geared to best serve your business, employees, and customers.